U-Play online

Release date:
Steam: 2 Feb 2017 (Full Release), 18 May 2016 (Early Access) / iOS: 22 Sep 2016 / Android: 18 May 2017

Steam (PC/Mac)
iOS (iPhone/iPad)


Regular Price:

Steam:€24.99 / $24.99 / £20.99
iOS:€8.99 / $8.99 / £6.99
Android:€8.99 / $8.99 / £6.99


Youtubers Life is the ultimate life simulation/tycoon videogame in which you can become the world’s greatest content creator in history by editing videos, expanding the amount of fans and turning yourself into a wealthy fellow. Create your character and start making your first broadcasts in the cozy room at your parents’ where you grew up. Keep an eye on daily tasks and socialize yourself to increase your popularity while you have to deal with fans, friends, family and time management! Choose any of the three career paths available in the game –gaming, music and cooking– and become the most famous star on the Internet! Record your gameplay sessions, broadcast your videoclips and cook your favourite meals in one of the 100 best sellers on Steam in 2016.


We gave birth to the idea of developing a videogame based on the world of youtubers by combining our expertise in sports management games (Striker Manager, Basketball Manager) and the success obtained in our game Karmarun (available on iOS and Android), which was sponsored by the top Spanish speaking videobloggers Elrubius, Vegeta777 and Willyrex, among others. We felt that to begin with the best platform to capture the spirit of our project was Steam. Our main references were Game Dev Tycoon, a game which puts the player in the role of a videogame programmer, and the all-time classic The Sims.


  • Character customization.
  • Three career paths available: Gaming, Music and Cooking.
  • Video editing.
  • Make money with your videos.
  • Manage your production studio.
  • Hang out with your friends, go to parties and attend industry events.
  • Love.
  • Reply to your fans on social networks.
  • Create your own creators network.
  • Move to a new house, an office or even a mansion.
  • Decor your place.


Youtubers Life - Full Release FEB 2, 2017 YouTube

Youtubers Life Cooking Channel YouTube

Youtubers Life Music Channel YouTube

Youtubers Life on iPhone and iPad - release on September 22 2016 YouTube

Youtubers Life Official Trailer - Now Available on Steam for PC  YouTube

Youtubers Life - Get Social! Launchdate 18 May 2016 YouTube

Youtubers Life - Make your own videos! YouTube

Youtubers Life Trailer YouTube

Greenlight Presentation YouTube


download all screenshots & photos as .zip (23MB)


Steam Greenlight
You can read more about Youtubers Life development at steamcommunity.com.

Dev Blog
You can read more about Youtubers Life development at uplayonline.com.

About U-Play online

U-Play Online is an independent video game studio based in the city of Barcelona, Spain. Founded in 2009 and staffed by videogames and sports lovers, U-Play Online focuses on creative projects that combine classic playability values (management, runner, puzzle...) with the best of online gaming. They are creators of the superhit Youtubers Life (Steam, iOS and Android), the first and best youtuber simulator available on any electro, reaching the top 100 best sellers on Steam in 2016. The studio has also developed franchises such as Striker Manager, Striker Soccer, Swipe Basketball and Train Crisis, among other titles, which have been enjoyed by more than 50M users worldwide on multiple platforms (PC, iOS and Android).

More information
More information about U-Play online, our logo & relevant media are available here.

Youtubers Life Credits

Jordi Torras

Samuel Asín

Development Director
Quim Garrigós

Lead Game Designer
Joel Servitja

Game Design
Ignacio Castanera, Quim Garrigós

Lead Artist
David López

Joan Centellas, Jordi Pla, Samuel Delgado, Jordi Gorriz, Roger Calvet, Jorge Barrero, Marc Valls

Jordi Molas, Jorge Martín Galindo, Javier Prados, David López

Lead Programmer
Àlex Cabrera

Marc Guirao, David Conangla, Jaume Fàbrega, Quim Garrigós, Pedro Ruiz, Galdric Borràs, Isaac Obradors, Raul Román, Ibai Ramírez

Music, Voices, Sound Effects
Aurélie Raoût, Meritxell Ribera, Ricard Serra, Dash Obradors

Jordi Torras, Albertino Robelló, Ignacio Castanera, Albert Asín

Genís Frigola, Jorge Martín Galindo, Roger Calvet, Pep Sánchez, Jarred Peebles, David "RexiikCZ" Konvičný, Filip "WaRToNCZ" Konvičný, Mathew "solarplays101" Ratcliffe, Gamaliel Aguilar, Alan Cohen, coffesmoker, Dustin "Baromeus" Grünewald, Clayton "Neo Blackheart" Sawyer

DL-Multimedia, Ikami Taiwendo and team, Golden Pen Team, Armand Arondeau, Maxime Maussion, Riccardo Ruspoli, TeknoForza Türkçe Çeviri Ekibi, CZPortal4Gamers.EU, FewdsPuck

Special Thanks
Guillermo Aguilera, Tània Tomàs, Samuel Molina, Xavi Robles and Boni, Ferran Bartumeus, Martí Garrigós, Isaac Viana, Gina Zero

presskit() by Rami Ismail (Vlambeer) - also thanks to these fine folks